The BAND-AID is effective for parents and people who have a family for three reasons: purpose, design, and language. Firstly, its purpose is clear because it shows a boy who are injured. Every parents who have a young child will consider to buy BAND-AID because young children are highly likely to get injured. Besides, normal audience will also tend to own the product because this ad reminds them of their family who they want to protect. Secondly, the design of this ad effectively illustrate the product’s function: ease the wound and waterproof. Thirdly, the font of the tagline, “100% waterproof ” is concise and powerful. The short text is easy and convenient for parents who usually do not waste too much time in reading ad carefully to understand the function of the product at a glimpse. In conclusion, parents and people who have a family are probably going to be affected by the ad for BAND-AID to protect their children and their family.
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